We are seeking a highly skilled Marketing Campaign Specialist with experience in hi-tech/cleantech industries and a proven track record in executing successful marketing campaigns. The ideal candidate will possess expertise in the design and execution of cross-channel, digital marketing campaigns that leverage marketing automation platforms to drive effective and measurable results.
- Work with clients to develop and implement innovative and results-oriented digital marketing campaigns tailored to target audiences and customer journeys.
- Collaborate with our creative team to produce engaging and persuasive content for various channels, including email marketing, social media, websites, blogs, webinars and advertisements.
- Support market research projects to identify target audiences, industry trends, and competitive landscapes.
- Track key metrics and provide reports on campaign effectiveness, ROI, and other performance indicators.
- Keep up to date with industry trends, emerging technologies, and best practices in marketing automation, alternative energy, SaaS, and cybersecurity.
- Bachelor’s degree in marketing, communications, or a related field.
- Proven experience (5+ years) in developing and executing successful marketing campaigns, preferably within the hi-tech/alternative energy industries.
- Proficiency with marketing automation platforms (e.g., Pardot, HubSpot, Marketo) to execute campaigns and track performance.
- Strong analytical skills and the ability to leverage data to drive campaign optimization and make data-driven decisions.
- Excellent written and verbal communication skills with the ability to create compelling content for various channels.
- Creative thinking and the ability to generate innovative ideas to engage target audiences effectively.
- Strong project management skills, including the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- A proactive and self-motivated attitude, with a strong attention to detail and a commitment to delivering high-quality results.
- Familiarity with renewable energy technologies, energy efficiency, sustainability, SaaS, or cybersecurity is a plus.