by Wayne Martinez | Jun 28, 2020 | Uncategorized
Back to blogs Critical mass is key to conquering salience bias As B2B communicators, we are in the business of articulating visions of the future. But even when those visions are crystal clear, people don’t always listen, as Bill Gates lamented recently. In March...
by Tami Demayo | Apr 14, 2020 | Uncategorized
Back to blogs The power of positive top-of-funnel content Thanks to the work of Richard Thaler, Amos Tversky, Shlomo Benartzi, and many other behavioral economists, it is now commonly accepted that humans are irrational decision makers. This holds true both in...
by Tami Demayo | Jan 3, 2020 | Uncategorized
Back to blogs A case study and an infographic walk into a bar… Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications...
Recent Comments