by Tami Demayo | Jan 20, 2021 | Uncategorized
Back to blogs Authentic customer content builds trust One of the most difficult problems with today’s sophisticated cyber threats is that they are getting really good at mimicking the behavior of authentic users. Because of the sheer volume and velocity of such...
by Tami Demayo | Sep 5, 2020 | Uncategorized
Back to blogs Energy marketers must keep the content flowing According to Utility Dive, one of the major trends in the energy industry for 2017 is the persistence of uncertainty. It’s not only our Chief Executive’s rhetoric that has thrown the sector into chaos; there...
by Tami Demayo | Jul 15, 2020 | Uncategorized
Back to blogs Overcoming brand image barriers: a network security example Security technology companies tend to talk a lot about boundaries and containment. It’s the nature of the business. But to thrive as technology vendors, the same companies need to cross...
by Tami Demayo | Apr 14, 2020 | Uncategorized
Back to blogs The power of positive top-of-funnel content Thanks to the work of Richard Thaler, Amos Tversky, Shlomo Benartzi, and many other behavioral economists, it is now commonly accepted that humans are irrational decision makers. This holds true both in...
by Tami Demayo | Jan 3, 2020 | Uncategorized
Back to blogs A case study and an infographic walk into a bar… Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications...
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