Infrastructure projects are among the most sensible long-term investments that businesses, states, and local governments can make. On the other hand, such projects also tend to be incredibly challenging, requiring multi-layered processes to manage the risks. Meticulous design, engineering, and cost calculations are essential. But they are not sufficient. Project leaders must also be able to convey the expected experience of the outcome: How will the existing parcel of land actually look when the project is finished? How will it integrate with the surrounding local area?
Different groups of stakeholders have different levels of understanding, and each must receive information in a way that serves them best. Engineers and contractors derive valuable insights from technical specifications and schematics. But non-technical stakeholders, such as municipal planners, landowners, and other community members, need to see as-built visualizations from all perspectives to understand how they will experience the project’s impact.
Site plans are essential components of project documentation, but they are insufficient to inspire confidence among all stakeholders.
From high-end showpiece to standard sales tool
Of course, visualization is not new. 3D renderings and digital walkthroughs have been used for years to bring early-stage projects to life. But for a long time, these digital assets were prohibitively expensive for all but the most deep-pocketed developers, in part due to the need for high-end CAD and rendering tools and specialists who can wield them proficiently.
In recent years, though, powerful yet intuitive cloud-based software and object libraries have brought 3D renderings and videos into the wheelhouse of competent designers everywhere and made them more affordable. Thus, they can become a standard component of sales kits and marketing campaigns for infrastructure project teams.
As an early adopter of these new tools, NAVAJO has been a frontrunner in delivering high-quality renderings that help clients close deals, at a cost that makes renderings practical for every project. As one client sales rep relates, realistic visualizations convey to prospects a sense of well-thought-out project planning and design, which makes everyone in the organization look good and helps decision makers do their job.
3D renderings bring projects to life, placing true-to-life components into landscapes based on precise geographic coordinates and actual local vegetation. Digital walkthroughs provide an even more immersive experience.
Part of a multidimensional marketing strategy
For NAVAJO clients, 3D renderings and digital walkthroughs complement and integrate with the rest of their marketing content and campaigns. They are incorporated into websites, case studies, and presentations, built into explainer videos, and used as standalone assets for press kits and contributed articles. It makes sense for these clients to have the renderings and their other digital assets developed under the same roof, as changes to any aspect of the project or brand positioning can be disseminated quickly and consistently to all the assets.
If you are familiar with the many applications of 3D renderings and videos but assumed they were out of reach for your organization, we hope we have allayed some of your concerns and piqued your interest. If you have never considered these visualization tools, now is the time to discover their potential to convert skeptical gatekeepers and decision makers into supporters and even enthusiastic advocates.
Author
Published
Do you have questions? Or a pressing deadline?
We're ready with answers and prompt creative solutions.