NAVAJO Company
2676 Greenrock Rd., Milpitas, CA 95035
T. 408 957 3800
E. thenavajotribe@gmail.com
In its role as a sales tool, a customer-reference case study works best when it provides quantitative benefits, such as ROI, cost savings, improved uptime, or shorter lead times. Numbers lend themselves to comparison of competing offerings. They are seen as more credible and compelling than word-of-mouth testimonials of business…