Clients have been telling us that budgets are tight for so long, that ‘doing more with less’ has gone from mere cliché to fundamental fact of life. We’ve become experts at turning on a dime while pinching pennies, to the great relief of many a budget-concious marcom executive. But things…
Tablets are popping up everywhere you look. Small enough to take anywhere, but large enough to afford efficient page viewing and manipulation, tablets are taking the business world by storm. According to a recent survey by the Small Business Association,* 28 percent of business owners are currently using tablets for their…
I’ve recently come across a number of instances where QR codes are being used more frequently in and around the San Francisco Bay Area. From real estate signs to merchandise catalogues received in the mail (anyone seen the latest REI catalogue?), it appears this not-so-new technology is finally gaining traction…