NAVAJO Company
2676 Greenrock Rd., Milpitas, CA 95035
T. 408 957 3800
E. thenavajotribe@gmail.com
Posted in January 24, 2019 - 6:06 pm.
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Aerial visualization with drones brings marketing content into sharper focus
For the past few years, unmanned aerial vehicles (UAVs)—more commonly known as drones—have been giving both the military and civilians a bird’s-eye view of events on Earth. Within a few seconds of leaving the ground, drones dispel the myopia of our gravity-tethered existence, providing an unprecedented breadth of perspective and…
Posted in October 15, 2015 - 11:13 am.
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Making calculators better marketing tools
We all love to try before we buy. But when that’s not possible, we’d like at least to estimate our future benefits. Assuming specific requirements, what will the whole solution cost, and what will we gain by using it? ROI calculators provide the answer, offering in-depth spreadsheet functionality fronted by a user-friendly question and answer interface. Whether designed for…
Posted in March 16, 2015 - 10:21 am.
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This just in: Business people could be of human origin
In an insightful new Slideshare blog, presentation guru Scott Schwertly digs into the neurological underpinnings of our reactions to stories. He notes, among other things, that emotions, not logic, drive most consumer decisions. Consumer decisions? Oh, well then, we B2B folks can go on relying purely on logic, rational argument, and numerical specs to…
Posted in August 12, 2014 - 2:46 pm.
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When in drought, stick it out
“Brown is the new green.” Leave it to Californians to come up with a fashion statement for a climate crisis. But seriously, it’s been way too dry for three years now. If California is the world’s breadbasket, we’re all toast. When a business’s revenues and leads dry up after many…
Posted in June 19, 2013 - 4:29 pm.
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How to help marketing automation help you
If you’re discouraged by your paltry conversion rates, take heart—diamond miners have it much worse. They need to crush, sift and sort about 200 million ounces of diamond-bearing ore to yield just one ounce of diamonds.* Still, even the most industrious marketing and sales professionals struggle to keep pace with…
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