NAVAJO Company
2676 Greenrock Rd., Milpitas, CA 95035
T. 408 957 3800
E. thenavajotribe@gmail.com
Posted in May 21, 2016 - 1:35 pm.
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A case study and an infographic walk into a bar…
Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications notes, the most successful marketing storytellers do tell interesting stories, “about real people, doing real things,” not just…
Posted in March 16, 2015 - 10:21 am.
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This just in: Business people could be of human origin
In an insightful new Slideshare blog, presentation guru Scott Schwertly digs into the neurological underpinnings of our reactions to stories. He notes, among other things, that emotions, not logic, drive most consumer decisions. Consumer decisions? Oh, well then, we B2B folks can go on relying purely on logic, rational argument, and numerical specs to…
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