For the past few years, unmanned aerial vehicles (UAVs)—more commonly known as drones—have been giving both the military and civilians a bird’s-eye view of events on Earth. Within a few seconds of leaving the ground, drones dispel the myopia of our gravity-tethered existence, providing an unprecedented breadth of perspective and…
Our clients often ask us for best practices in the areas of customer references and content marketing. Here is a sampling of the choices our clients face, with the advice we typically give highlighted in red. 1. What’s the best way to get case study input from busy customers? A. Request a 10-minute…
“Brown is the new green.” Leave it to Californians to come up with a fashion statement for a climate crisis. But seriously, it’s been way too dry for three years now. If California is the world’s breadbasket, we’re all toast. When a business’s revenues and leads dry up after many…
Oh, how I hate being a newb. In a week, I’ll be standing at the surf shop on Kalapaki Beach on the east shore of Kauai, watching the shortboarders carve up the waves, while I totter out on a nice, safe longboard. Okay, I get it: Shortboarding is harder. You…
With everyone from bakers to bank CIOs realizing the benefits of leveraging the cloud, the market for cloud services seems endlessly bountiful—a market so big even Amazon can’t swallow it all. IDC forecasts that between 2013 and 2017, the market for public cloud services will see a compound annual growth…