NAVAJO Company
2676 Greenrock Rd., Milpitas, CA 95035
T. 408 957 3800
E. thenavajotribe@gmail.com
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Posted in March 16, 2015 - 10:21 am.
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This just in: Business people could be of human origin
In an insightful new Slideshare blog, presentation guru Scott Schwertly digs into the neurological underpinnings of our reactions to stories. He notes, among other things, that emotions, not logic, drive most consumer decisions. Consumer decisions? Oh, well then, we B2B folks can go on relying purely on logic, rational argument, and numerical specs to…
Posted in September 17, 2014 - 11:23 am.
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Are you smarter than the average content marketer?
Our clients often ask us for best practices in the areas of customer references and content marketing. Here is a sampling of the choices our clients face, with the advice we typically give highlighted in red. 1. What’s the best way to get case study input from busy customers? A. Request a 10-minute…
Posted in August 12, 2014 - 2:46 pm.
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When in drought, stick it out
“Brown is the new green.” Leave it to Californians to come up with a fashion statement for a climate crisis. But seriously, it’s been way too dry for three years now. If California is the world’s breadbasket, we’re all toast. When a business’s revenues and leads dry up after many…
Posted in June 17, 2014 - 10:01 am.
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Why you wouldn’t want to be the only game in town
Nothing brings out national pride like war and sports. As the FIFA World Cup gets under way, we’ll once again revel in the exuberance, agony, and distinctive camaraderie-in-rivalry that are part and parcel of the Global Game. As fans around the world gaze simultaneously at the same manicured pitch, it…
Posted in April 10, 2014 - 1:16 pm.
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Content: the long and short of it
Oh, how I hate being a newb. In a week, I’ll be standing at the surf shop on Kalapaki Beach on the east shore of Kauai, watching the shortboarders carve up the waves, while I totter out on a nice, safe longboard. Okay, I get it: Shortboarding is harder. You…
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