One of the most difficult problems with today’s sophisticated cyber threats is that they are getting really good at mimicking the behavior of authentic users. Because of the sheer volume and velocity of such threats, enterprise defenders are increasingly turning to artificial intelligence technologies to ferret out malicious behavior. Their…
As B2B communicators, we are in the business of articulating visions of the future. But even when those visions are crystal clear, people don’t always listen, as Bill Gates lamented recently. In March 2015, Gates stood on the TED stage and warned of a global pandemic that might be worse…
Thanks to the work of Richard Thaler, Amos Tversky, Shlomo Benartzi, and many other behavioral economists, it is now commonly accepted that humans are irrational decision makers. This holds true both in personal and in professional contexts. The long list of cognitive biases that cloud our judgement is a frequent…
For the past few years, unmanned aerial vehicles (UAVs)—more commonly known as drones—have been giving both the military and civilians a bird’s-eye view of events on Earth. Within a few seconds of leaving the ground, drones dispel the myopia of our gravity-tethered existence, providing an unprecedented breadth of perspective and…
Security technology companies tend to talk a lot about boundaries and containment. It’s the nature of the business. But to thrive as technology vendors, the same companies need to cross boundaries, to expand their customer base, increase revenues, and grow. When a security technology company decides to extend its brand…