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Tag: online marketingcase studies

Posted in May 13, 2013 - 6:22 pm.by Tami Demayo
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Are quantified benefits the holy grail of B2B customer references?

In its role as a sales tool, a customer-reference case study works best when it provides quantitative benefits, such as ROI, cost savings, improved uptime, or shorter lead times. Numbers lend themselves to comparison of competing offerings. They are seen as more credible and compelling than word-of-mouth testimonials of business…

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