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Tag: online marketing

Posted in November 15, 2012 - 11:00 am.by Tami Demayo
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It pays to be frugal, even when you’re flush

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Clients have been telling us that budgets are tight for so long, that ‘doing more with less’ has gone from mere cliché to fundamental fact of life. We’ve become experts at turning on a dime while pinching pennies, to the great relief of many a budget-concious marcom executive. But things…

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Posted in October 14, 2012 - 3:21 pm.by Tami Demayo
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The importance of avoiding content complacency

For marketing communications managers and agencies, content is king. But for our clients, it is merely an arrow in their marketing quivers–a means of achieving business objectives. In a recent blog post, B2B Magazine’s Christopher Hosford reminded readers to heed to the advice of presenters at the September 2012 Content…

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Posted in April 26, 2012 - 10:46 am.by Tami Demayo
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Reinvigorating B2B marcom: there’s an app for that

Nothing distracts investors and the media as they tap into the rich interactive world of CitiBank's new iPad app.

Tablets are popping up everywhere you look. Small enough to take anywhere, but large enough to afford efficient page viewing and manipulation, tablets are taking the business world by storm. According to a recent survey by the Small Business Association,*  28 percent of business owners are currently using tablets for their…

Nothing distracts investors and the media as they tap into the rich interactive world of CitiBank's new iPad app.
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Posted in October 12, 2011 - 2:00 pm.by Wayne Martinez
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Getting Bold with Facebook’s New Timeline

For those of you who haven’t heard, Facebook’s upcoming profile redesign or Timeline is a new layout that embraces digital media, providing a richer and more engaging profile page. The core emphasis moves from status updates to major milestones, thereby encouraging users to enter more information about themselves pre-Facebook, a…

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