Blog

Tag: infographic

Posted in May 21, 2016 - 1:35 pm.by Tami Demayo
No Comments

A case study and an infographic walk into a bar…

Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications notes, the most successful marketing storytellers do tell interesting stories,  “about real people, doing real things,” not just…

Read more
Posted in March 16, 2015 - 10:21 am.by Tami Demayo
No Comments

This just in: Business people could be of human origin

Stories for marketing content

In an insightful new Slideshare blog, presentation guru Scott Schwertly digs into the neurological underpinnings of our reactions to stories. He notes, among other things, that emotions, not logic, drive most consumer decisions. Consumer decisions? Oh, well then, we B2B folks can go on relying purely on logic, rational argument, and numerical specs to…

Stories for marketing content
Read more
Page 1 of 1
top