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Tag: customer references

Posted in September 17, 2014 - 11:23 am.by Joseph App
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Are you smarter than the average content marketer?

Sign off on marketing automation

Our clients often ask us for best practices in the areas of customer references and content marketing. Here is a sampling of the choices our clients face, with the advice we typically give highlighted in red. 1. What’s the best way to get case study input from busy customers? A. Request a 10-minute…

Sign off on marketing automation
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Posted in May 13, 2013 - 6:22 pm.by Tami Demayo
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Are quantified benefits the holy grail of B2B customer references?

In its role as a sales tool, a customer-reference case study works best when it provides quantitative benefits, such as ROI, cost savings, improved uptime, or shorter lead times. Numbers lend themselves to comparison of competing offerings. They are seen as more credible and compelling than word-of-mouth testimonials of business…

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Posted in October 14, 2012 - 3:21 pm.by Tami Demayo
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The importance of avoiding content complacency

For marketing communications managers and agencies, content is king. But for our clients, it is merely an arrow in their marketing quivers–a means of achieving business objectives. In a recent blog post, B2B Magazine’s Christopher Hosford reminded readers to heed to the advice of presenters at the September 2012 Content…

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Posted in June 6, 2011 - 4:47 pm.by Wayne Martinez
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Your Strongest Advocate is A Happy Customer…

In recent months, we’ve experienced a measurable uptick in demand for VidCast™ Service (customer testimonials.) You may recall from our earlier posts that VidCast is a bundled service that enables NAVAJO to capture our clients’ customers’ real-world testimonials regarding the products and services they purchased using a low-cost, YouTube-like video…

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