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Tag: content

Posted in August 16, 2017 - 2:28 pm.by Tami Demayo
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Content marketing maven’s new book offers much information, little insight

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As a career-long B2B content creative, I have admired Rebecca Lieb’s work for years. As a subscriber to her blogs as an analyst with the Altimeter Group and later as an independent consultant, I have always looked forward to the insights she reveals. I also appreciate her persistent exhortation to…

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Posted in September 17, 2014 - 11:23 am.by Joseph App
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Are you smarter than the average content marketer?

Sign off on marketing automation

Our clients often ask us for best practices in the areas of customer references and content marketing. Here is a sampling of the choices our clients face, with the advice we typically give highlighted in red. 1. What’s the best way to get case study input from busy customers? A. Request a 10-minute…

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Posted in August 12, 2014 - 2:46 pm.by Wayne Martinez
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When in drought, stick it out

Content strategy for distressed times

“Brown is the new green.” Leave it to Californians to come up with a fashion statement for a climate crisis. But seriously, it’s been way too dry for three years now. If California is the world’s breadbasket, we’re all toast. When a business’s revenues and leads dry up after many…

Content strategy for distressed times
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Posted in April 10, 2014 - 1:16 pm.by Tami Demayo
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Content: the long and short of it

Long and short communications content metaphor

Oh, how I hate being a newb. In a week, I’ll be standing at the surf shop on Kalapaki Beach on the east shore of Kauai, watching the shortboarders carve up the waves, while I totter out on a nice, safe longboard. Okay, I get it: Shortboarding is harder. You…

Long and short communications content metaphor
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