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Tag: content strategy

Posted in August 16, 2017 - 2:28 pm.by Tami Demayo
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Content marketing maven’s new book offers much information, little insight

As a career-long B2B content creative, I have admired Rebecca Lieb’s work for years. As a subscriber to her blogs as an analyst with the Altimeter Group and later as an independent consultant, I have always looked forward to the insights she reveals. I also appreciate her persistent exhortation to…

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Posted in August 12, 2014 - 2:46 pm.by Wayne Martinez
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When in drought, stick it out

Content strategy for distressed times

“Brown is the new green.” Leave it to Californians to come up with a fashion statement for a climate crisis. But seriously, it’s been way too dry for three years now. If California is the world’s breadbasket, we’re all toast. When a business’s revenues and leads dry up after many…

Content strategy for distressed times
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