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Tag: case study

Posted in May 21, 2016 - 1:35 pm.by Tami Demayo
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A case study and an infographic walk into a bar…

Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications notes, the most successful marketing storytellers do tell interesting stories,  “about real people, doing real things,” not just…

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Posted in September 17, 2014 - 11:23 am.by Joseph App
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Are you smarter than the average content marketer?

Sign off on marketing automation

Our clients often ask us for best practices in the areas of customer references and content marketing. Here is a sampling of the choices our clients face, with the advice we typically give highlighted in red. 1. What’s the best way to get case study input from busy customers? A. Request a 10-minute…

Sign off on marketing automation
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Posted in June 6, 2011 - 4:47 pm.by Wayne Martinez
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Your Strongest Advocate is A Happy Customer…

In recent months, we’ve experienced a measurable uptick in demand for VidCast™ Service (customer testimonials.) You may recall from our earlier posts that VidCast is a bundled service that enables NAVAJO to capture our clients’ customers’ real-world testimonials regarding the products and services they purchased using a low-cost, YouTube-like video…

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