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Services

Lead Generation & Marketing Automation

Be irresistible.

Personalize every touch point.
Help prospects turn themselves into qualified leads.

Content that converts

Even if you know your prospects very well, it’s a real challenge to tailor text-based content to individual needs. But you can let prospects create their own narratives, with self-service decision-making tools that replicate a conversation they might have with one of your sales reps. Scroll to see how.

sales enablement content

Content that converts

Even if you know your prospects very well, it’s a real challenge to tailor text-based content to individual needs. But you can let prospects create their own narratives, with self-service decision-making tools that replicate a conversation they might have with one of your sales reps. Scroll to see how.

Calculators and Decision Makers

Calculators, product selectors, and other online decision making tools are pervasive, both in B2C and B2B contexts. The best of these tools actively engage prospects, allowing them to input or select project requirements and gain

  • Quantified estimates of ROI or other benefits they might obtain with your solution.
  • Advice on the optimal product or service for their needs.
  • A ready-made analysis that they can share with decision makers in their organization.

And that’s only half the benefit. (Scroll to read more.)

 

ROI_Calculator

Calculators and Decision Makers

Calculators, product selectors, and other online decision making tools are pervasive, both in B2C and B2B contexts. The best of these tools actively engage prospects, allowing them to input or select project requirements and gain

  • Quantified estimates of ROI or other benefits they might obtain with your solution.
  • Advice on the optimal product or service for their needs.
  • A ready-made analysis that they can share with decision makers in their organization.

And that’s only half the benefit. (Scroll to read more.)

 

Valuable Insights for You

Your online decision making tools can be integrated with your back-end marketing automation and customer relationship management applications, so you can see what really interests your prospects.

Some marketers gate the results to their online tools with a contact input form for lead generation, and we can help you create effective forms for your lead generation databases. Alternatively, freely offering prospects the information they need can result in more leads that are ready to convert.

ValuableInsights

Valuable Insights for You

Your online decision making tools can be integrated with your back-end marketing automation and customer relationship management applications, so you can see what really interests your prospects.

Some marketers gate the results to their online tools with a contact input form for lead generation, and we can help you create effective forms for your lead generation databases. Alternatively, freely offering prospects the information they need can result in more leads that are ready to convert.

Acing the Details of Marketing Automation

Once you’ve got a marketing program up and running, ongoing management can still drain staff resources. That’s why many marketers choose to offload repetitive processes to marketing automation software. If you’re not ready to become a marketing automation maven, we can help.

Whether or not we produce your content, we can manage its delivery through top-tier marketing automation providers. Combined with our lead generation programs, marketing automation through NAVAJO creates a seamless path for successful execution of

  • Web advertising
  • Promotions
  • Event marketing
  • Customer reference programs
acing details

Nurturing Your A-List Leads

To win over business decision-makers who sign off on high-value, strategic purchases, you need a special touch—and a concerted, consistent, strategic effort. If such a commitment becomes too much to tackle in-house, consider outsourcing your lead management to NAVAJO Company.
Choose NAVAJO for

  • Program design
  • Database setup
  • Lead qualification
  • Program execution
Marketing automation lead testimony

Nurturing Your A-List Leads

To win over business decision-makers who sign off on high-value, strategic purchases, you need a special touch—and a concerted, consistent, strategic effort. If such a commitment becomes too much to tackle in-house, consider outsourcing your lead management to NAVAJO Company.
Choose NAVAJO for

  • Program design
  • Database setup
  • Lead qualification
  • Program execution

Thorough planning, intelligent execution

NAVAJO works with you to develop a complete sales flow plan before the first contact is made. We develop a persuasive sales pitch for your target audience. Then our marketing specialists deliver the message, expertly and consistently. And unlike telemarketers, NAVAJO representatives don’t just read the script. They understand your product or service and can discuss it intelligently. We also perform ongoing lead management, qualifying new leads, while updating and purging obsolete ones. That way, you can focus on what you do best: selling your products and services to highly qualified prospects.

Sign off on marketing automation

Thorough planning, intelligent execution

NAVAJO works with you to develop a complete sales flow plan before the first contact is made. We develop a persuasive sales pitch for your target audience. Then our marketing specialists deliver the message, expertly and consistently. And unlike telemarketers, NAVAJO representatives don’t just read the script. They understand your product or service and can discuss it intelligently. We also perform ongoing lead management, qualifying new leads, while updating and purging obsolete ones. That way, you can focus on what you do best: selling your products and services to highly qualified prospects.

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