Content marketing

Posted in May 24, 2018 - 9:29 am.by Tami Demayo
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Overcoming brand image barriers: a network security example

Security technology companies tend to talk a lot about boundaries and containment. It’s the nature of the business. But to thrive as technology vendors, the same companies need to cross boundaries, to expand their customer base, increase revenues, and grow. When a security technology company decides to extend its brand…

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Posted in August 16, 2017 - 2:28 pm.by Tami Demayo
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Content marketing maven’s new book offers much information, little insight

As a career-long B2B content creative, I have admired Rebecca Lieb’s work for years. As a subscriber to her blogs as an analyst with the Altimeter Group and later as an independent consultant, I have always looked forward to the insights she reveals. I also appreciate her persistent exhortation to…

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Posted in July 28, 2017 - 1:38 pm.by Tami Demayo
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Energy marketers must keep the content flowing

According to Utility Dive, one of the major trends in the energy industry for 2017 is the persistence of uncertainty. It’s not only our Chief Executive’s rhetoric that has thrown the sector into chaos; there are simply too many moving parts in today’s energy market—providers, energy resources, federal and state…

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Posted in May 21, 2016 - 1:35 pm.by Tami Demayo
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A case study and an infographic walk into a bar…

Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications notes, the most successful marketing storytellers do tell interesting stories,  “about real people, doing real things,” not just…

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