Branding

Posted in May 24, 2018 - 9:29 am.by Tami Demayo
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Overcoming brand image barriers: a network security example

Security technology companies tend to talk a lot about boundaries and containment. It’s the nature of the business. But to thrive as technology vendors, the same companies need to cross boundaries, to expand their customer base, increase revenues, and grow. When a security technology company decides to extend its brand…

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