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Posted in April 10, 2014 - 1:16 pm.by Tami Demayo
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Content: the long and short of it

Long and short communications content metaphor

Oh, how I hate being a newb. In a week, I’ll be standing at the surf shop on Kalapaki Beach on the east shore of Kauai, watching the shortboarders carve up the waves, while I totter out on a nice, safe longboard. Okay, I get it: Shortboarding is harder. You…

Long and short communications content metaphor
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Posted in February 5, 2014 - 4:31 pm.by Tami Demayo
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Cloud services providers: Missed opportunity may be the best opportunity of all

niche marketing for the cloud

With everyone from bakers to bank CIOs realizing the benefits of leveraging the cloud, the market for cloud services seems endlessly bountiful—a market so big even Amazon can’t swallow it all. IDC forecasts that between 2013 and 2017, the market for public cloud services will see a compound annual growth…

niche marketing for the cloud
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Posted in November 22, 2013 - 10:00 am.by Tami Demayo
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How to be “youseful”

Customer conversations

In his recent book, Youtility, Jay Baer advises marketers to look for ways to be helpful to their target customers. Marketing communications, he says, should communicate this usefulness rather than focusing on the features and benefits of the company’s offerings. Noble intentions, to be sure. But do you know how…

Customer conversations
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Posted in November 6, 2013 - 12:03 pm.by Tami Demayo
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The changing face of the user interface

user interface design

In the grand scheme of website development, the user interface (UI) is often a bit player, a technical element that enables the website’s functionality. But considering the UI as a key element of your website’s design can make a big difference in the outcome of the design process and the…

user interface design
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