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Posted in February 5, 2014 - 4:31 pm.by Tami Demayo
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Cloud services providers: Missed opportunity may be the best opportunity of all

niche marketing for the cloud

With everyone from bakers to bank CIOs realizing the benefits of leveraging the cloud, the market for cloud services seems endlessly bountiful—a market so big even Amazon can’t swallow it all. IDC forecasts that between 2013 and 2017, the market for public cloud services will see a compound annual growth…

niche marketing for the cloud
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Posted in November 22, 2013 - 10:00 am.by Tami Demayo
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How to be “youseful”

Customer conversations

In his recent book, Youtility, Jay Baer advises marketers to look for ways to be helpful to their target customers. Marketing communications, he says, should communicate this usefulness rather than focusing on the features and benefits of the company’s offerings. Noble intentions, to be sure. But do you know how…

Customer conversations
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Posted in November 6, 2013 - 12:03 pm.by Tami Demayo
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The changing face of the user interface

user interface design

In the grand scheme of website development, the user interface (UI) is often a bit player, a technical element that enables the website’s functionality. But considering the UI as a key element of your website’s design can make a big difference in the outcome of the design process and the…

user interface design
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Posted in September 20, 2013 - 9:39 am.by Tami Demayo
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Why customers may be tuning you out–and what you can do about it

Less is more approach to marketing contact frequency

I’ve been reading a lot of gripes lately about the pervasiveness of low quality content in the B2B marketing space. I agree with the notion that lower barriers to entry in online publishing allow our content conduits to be clogged with the effluent of every self-appointed expert. But there may…

Less is more approach to marketing contact frequency
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Posted in June 19, 2013 - 4:29 pm.by Tami Demayo
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How to help marketing automation help you

Marketing automation operator

If you’re discouraged by your paltry conversion rates, take heart—diamond miners have it much worse. They need to crush, sift and sort about 200 million ounces of diamond-bearing ore to yield just one ounce of diamonds.* Still, even the most industrious marketing and sales professionals struggle to keep pace with…

Marketing automation operator
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