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Posted in November 6, 2013 - 12:03 pm.by Tami Demayo
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The changing face of the user interface

user interface design

In the grand scheme of website development, the user interface (UI) is often a bit player, a technical element that enables the website’s functionality. But considering the UI as a key element of your website’s design can make a big difference in the outcome of the design process and the…

user interface design
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Posted in September 20, 2013 - 9:39 am.by Tami Demayo
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Why customers may be tuning you out–and what you can do about it

Less is more approach to marketing contact frequency

I’ve been reading a lot of gripes lately about the pervasiveness of low quality content in the B2B marketing space. I agree with the notion that lower barriers to entry in online publishing allow our content conduits to be clogged with the effluent of every self-appointed expert. But there may…

Less is more approach to marketing contact frequency
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Posted in June 19, 2013 - 4:29 pm.by Tami Demayo
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How to help marketing automation help you

Marketing automation operator

If you’re discouraged by your paltry conversion rates, take heart—diamond miners have it much worse. They need to crush, sift and sort about 200 million ounces of diamond-bearing ore to yield just one ounce of diamonds.* Still, even the most industrious marketing and sales professionals struggle to keep pace with…

Marketing automation operator
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Posted in May 13, 2013 - 6:22 pm.by Tami Demayo
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Are quantified benefits the holy grail of B2B customer references?

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In its role as a sales tool, a customer-reference case study works best when it provides quantitative benefits, such as ROI, cost savings, improved uptime, or shorter lead times. Numbers lend themselves to comparison of competing offerings. They are seen as more credible and compelling than word-of-mouth testimonials of business…

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