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Posted in October 15, 2015 - 11:13 am.by Tami Demayo
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Making calculators better marketing tools

ROI calculators

We all love to try before we buy. But when that’s not possible, we’d like at least to estimate our future benefits. Assuming specific requirements, what will the whole solution cost, and what will we gain by using it? ROI calculators provide the answer, offering in-depth spreadsheet functionality fronted by a user-friendly question and answer interface. Whether designed for…

ROI calculators
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Posted in March 16, 2015 - 10:21 am.by Tami Demayo
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This just in: Business people could be of human origin

Stories for marketing content

In an insightful new Slideshare blog, presentation guru Scott Schwertly digs into the neurological underpinnings of our reactions to stories. He notes, among other things, that emotions, not logic, drive most consumer decisions. Consumer decisions? Oh, well then, we B2B folks can go on relying purely on logic, rational argument, and numerical specs to…

Stories for marketing content
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Posted in September 17, 2014 - 11:23 am.by Joseph App
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Are you smarter than the average content marketer?

Sign off on marketing automation

Our clients often ask us for best practices in the areas of customer references and content marketing. Here is a sampling of the choices our clients face, with the advice we typically give highlighted in red. 1. What’s the best way to get case study input from busy customers? A. Request a 10-minute…

Sign off on marketing automation
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Posted in August 12, 2014 - 2:46 pm.by Wayne Martinez
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When in drought, stick it out

Content strategy for distressed times

“Brown is the new green.” Leave it to Californians to come up with a fashion statement for a climate crisis. But seriously, it’s been way too dry for three years now. If California is the world’s breadbasket, we’re all toast. When a business’s revenues and leads dry up after many…

Content strategy for distressed times
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