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Posted in August 16, 2017 - 2:28 pm.by Tami Demayo
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Content marketing maven’s new book offers much information, little insight

As a career-long B2B content creative, I have admired Rebecca Lieb’s work for years. As a subscriber to her blogs as an analyst with the Altimeter Group and later as an independent consultant, I have always looked forward to the insights she reveals. I also appreciate her persistent exhortation to…

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Posted in July 28, 2017 - 1:38 pm.by Tami Demayo
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Energy marketers must keep the content flowing

According to Utility Dive, one of the major trends in the energy industry for 2017 is the persistence of uncertainty. It’s not only our Chief Executive’s rhetoric that has thrown the sector into chaos; there are simply too many moving parts in today’s energy market—providers, energy resources, federal and state…

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Posted in May 21, 2016 - 1:35 pm.by Tami Demayo
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A case study and an infographic walk into a bar…

Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications notes, the most successful marketing storytellers do tell interesting stories,  “about real people, doing real things,” not just…

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Posted in February 17, 2016 - 11:25 am.by Tami Demayo
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Have you visited your website lately?

Fresh website design

If you have a hand in designing, updating, maintaining or otherwise contributing to your corporate website, try this: Visit your website as a customer would, and ask yourself these questions: Does your homepage greet you with all the information you would want visitors to see, but not so much they…

Fresh website design
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Posted in October 15, 2015 - 11:13 am.by Tami Demayo
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Making calculators better marketing tools

ROI calculators

We all love to try before we buy. But when that’s not possible, we’d like at least to estimate our future benefits. Assuming specific requirements, what will the whole solution cost, and what will we gain by using it? ROI calculators provide the answer, offering in-depth spreadsheet functionality fronted by a user-friendly question and answer interface. Whether designed for…

ROI calculators
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