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Posted in May 21, 2016 - 1:35 pm.by Tami Demayo
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A case study and an infographic walk into a bar…

Woman Book and city

Marketers are all into storytelling these days, the logic being that prospects are more inclined to read a “story” than to delve into “marketing content.” And as Carla Johnson from Type A Communications notes, the most successful marketing storytellers do tell interesting stories,  “about real people, doing real things,” not just…

Woman Book and city
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Posted in February 17, 2016 - 11:25 am.by Tami Demayo
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Have you visited your website lately?

Fresh website design

If you have a hand in designing, updating, maintaining or otherwise contributing to your corporate website, try this: Visit your website as a customer would, and ask yourself these questions: Does your homepage greet you with all the information you would want visitors to see, but not so much they…

Fresh website design
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Posted in October 15, 2015 - 11:13 am.by Tami Demayo
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Making calculators better marketing tools

ROI calculators

We all love to try before we buy. But when that’s not possible, we’d like at least to estimate our future benefits. Assuming specific requirements, what will the whole solution cost, and what will we gain by using it? ROI calculators provide the answer, offering in-depth spreadsheet functionality fronted by a user-friendly question and answer interface. Whether designed for…

ROI calculators
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Posted in March 16, 2015 - 10:21 am.by Tami Demayo
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This just in: Business people could be of human origin

Stories for marketing content

In an insightful new Slideshare blog, presentation guru Scott Schwertly digs into the neurological underpinnings of our reactions to stories. He notes, among other things, that emotions, not logic, drive most consumer decisions. Consumer decisions? Oh, well then, we B2B folks can go on relying purely on logic, rational argument, and numerical specs to…

Stories for marketing content
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